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Create Your Own Luck, Every Time – Life Stories 269

. We’ve got a question to kick things off—have you ever met someone who just seems to glide through life effortlessly, as if every situation unfolds perfectly in their favor? They’re the kind of person who somehow ends up in the VIP section of a club without even trying, or on their first day at work, they’re already chatting with the CEO like it’s no big deal. Or maybe it’s that person who always seems to know when to buy, when to sell, and just nails it every single time. Their timing seems impeccable, almost like they’re living in their own little world where things just go right. But what’s their secret? How do they manage to make it look so easy?

Naval Ravikant once said that persistence beats timing, and that might just be the answer we’re looking for. See, nobody—no matter how charmed their life seems—can predict the future. Timing can feel magical, like some people just have it all figured out, but here’s the truth: it’s not about always being in the right place at the right time. It’s about showing up, again and again, and refusing to be discouraged when things don’t go your way.

Let me share a real story that might feel a little familiar. Emma and Lou—two friends who’ve known each other for about three years—were navigating through some heartbreak when they met at work. Naturally, they became close quickly, and soon enough, they started going out on weekends. Now, here’s where their story gets interesting.

Picture this: it’s a Saturday night in London, a city known for its exclusive clubs and long lines of eager party-goers. On their first night out together, Emma starts heading toward the back of a long line, fully expecting to wait for at least half an hour before getting in. But Lou? She’s not having it. Without hesitation, Lou grabs Emma’s hand and confidently walks straight past everyone, flashes a bright smile at the bouncer, and they’re in. No reservation, no wait. Emma is stunned. She asks, “How do you know the bouncer?” Lou just laughs and says, “I don’t! I just figured he’d be nice enough to let us in.”

That’s just the beginning. Inside the club, Lou spots the VIP section and, without skipping a beat, she walks right up to a group of people already there and asks if she and Emma can join them. They say yes, and suddenly, the two friends are spending the night in the VIP, with free drinks and great company. This wasn’t a one-time fluke—this kind of thing happens to Lou all the time.

When their food order arrives late and cold one evening, Lou doesn’t get upset. She just casually remarks, “It would be nice if we could get this for free.” And guess what? They do. At work, when a dream project comes up, even if it seems out of reach, Lou isn’t afraid to put herself forward. Over and over, she steps up, puts herself out there, and more often than not, things fall into place for her.

It’s easy to look at someone like Lou and think she’s just lucky. That she’s one of those people who have everything handed to them. But that’s not the real story. What’s actually happening is this: Lou isn’t afraid to ask for what she wants, and she isn’t afraid to fail. She’s not concerned with rejection because she knows that every “no” is just one step closer to a “yes.” Persistence isn’t just her strategy—it’s her mindset. She approaches every opportunity with an openness to possibility, and she doesn’t let the fear of hearing “no” hold her back.

Now, let’s be clear—Lou gets rejected plenty of times. But here’s the difference: she doesn’t take it personally. She doesn’t get offended or discouraged. Instead, she brushes it off, thanks the person for their time, and moves on. Sometimes, she even tries again the next week. And more often than not, that persistence pays off. The next time she shows up, they remember her, and she gets what she was after in the first place. It’s not immediate, but it’s inevitable.

So, what’s Lou’s secret? It’s not magic. It’s not luck. It’s persistence, combined with a complete lack of fear around rejection. She doesn’t let someone else’s “no” define her worth or dictate her mood. Instead, she keeps asking, keeps trying, and keeps putting herself in situations where good things can happen.

For most of us, the idea of asking for favors or pushing our luck can feel uncomfortable. We worry about seeming entitled or presumptuous. But here’s the thing—you can’t be the person who attracts good fortune without embracing the behavior that gets you there. It’s not about entitlement; it’s about persistence. It’s about asking for what you want, without expecting the world to hand it to you on a silver platter.

As Naval said, “Execution beats luck.” Carrying out your plan, even when it’s hard or awkward or uncomfortable, will get you further than waiting for the stars to align. Every time you push forward, you increase your odds of success. Persistence builds its own momentum. Each time you act, you’re creating opportunities for things to work in your favor. Sure, luck might seem like it’s on some people’s side, but here’s the truth: they’re making their own luck, one step at a time.

So the next time you see someone effortlessly gliding through life, remember—you’re only seeing the result. What you’re missing is all the persistence, all the times they didn’t give up when things didn’t go their way. And that’s something you can do too. You can show up, ask again, and keep going until you get what you’re after. Better luck next time? No. Better luck this time. Go make it happen.

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